By Niveas request and with the support of FCB SHANGAI agency in the Chinese continental, We carried out the art direction for the launch of their new line of deororants.

When knowing the characteristics of their products and their compounds, we decided to transform and show this whole of benefits universe by making visible its
micro-atomic particles and their vitamins, integrating them to the compositions in a striking and fun way.

In between ideas, sketches and lots of paint stains this was our favorite option,
We hope you enjoy it and have fun as much as we did while we were creating it.